Public Relations
We pride ourselves in the ability to understand, execute and measure our public relations intenventions. It is not the theory of the discipline that drives us but rather the many years of practical experience that we are able to bring to the fore.
Makeda Initiatives respects the integrity of each unique client and is able to satisfy both public and confidential undertakings. Our specialised PR offering covers:
- Internal Communications
- needs analysis
- organisational culture assessment
- strategy development
- change management programs
- communication systems development
- crisis communication development
- collateral development
- marketing/communication staff training
- External Communications
- situation analysis
- needs assessment
- strategy developement & activation
- media liaison
- press office management
- crisis management
- reporting
Event Managemet
At Makeda Initiatives, we believe that an event, although sometimes exciting and festive, must be designed and executed in accordance with measurable objectives. Our A-to-Z event management services therefore cover a wide range of gatherings as our approach is adaptable and the principle methodology stems from our grounded marketing & communication expertise. Our team will manage event content, staging, technical requirements, speaker briefings, menu selections, hospitality, travel & accommodation, audio visual and all relevant aspects of your event. We are equipped, experienced & motivated to manage:
- AGM's
- Conferences
- Workshops
- Press Conferences
- Product Launches
- Year-End Functions
- Team Building
- Gala & Cocktail Functions
- Training
Mobile Marketing
With over 100% mobile phone penetration in South Africa, we could not call ourselves marketers if we did not strive to intergrate mobile marketing in our day-to-functionality. Mobile marketing has become second nature to the Makeda team as it allows for effective and measurable ROI in the projects that we undertake.
Aside from integrating mobile into our Public Relations & Event Management campaigns, the discipline is often also activated on its own to offer our clients market penetration & entrenchment. Our mobile marketing offering includes:
- Mobile Marketing Needs Analysis
- Sector & Industry Survey
- Mobile tool identification & integration
- Database management systems
- Legislative & Regulatory compliance
- Marketing mix integration
- ROI measurement
